As of this posting, this is an unsponsored blog, with no corporate ties.  Still having coffee on the brain, I came up with a stellar idea for certain iconic brands to consider, and I will use Starbucks as the model.  The logo is known throughout much of the world, and it is more than likely a sacred thing, but I would think it could be to a huge benefit of customer loyalty to consider setting up a special option for fans to have their own image subtly mixed into the original image.

And here is a side by side of the original Starbucks logo, and one that I made with my girl’s lovely face.  I did this in about 10 minutes on MS Paint, so that should be a testament to the low difficulty level in the concept.  I did it to give the love of my life just another example of how I see her in everything I do.  It made for a nice Facebook pic, but I immediately thought, “hey, they really could make money doing this, and it would only enhance the loyalty and recognition of the original.”

In all actuality I could set down with a programmer and in short order have a web page built that would allow users to fabricate their own personal Starbucks logo.  They could use a single picture they had, or draw it in manually if they wanted, approve it, and send to be manufactured, all without the need for any personal assistance.  I won’t even mention that certain holidays are coming that would be very conducive to the creation of such things.  Then my mind turns to the reverse of this rather subtle modification.  I have a friend who is a beer drinker, and his initials are MDG.  You could easily just modify the logo for MGD and put his name in there, instead of Miller Genuine Draft for the coolest mug, t-shirt or bar mirror a fellow could hope for.  Why not a six pack. The colors and logo make for the recognition, not necessarily the text.  It could work with the initials PBJ.  You could put any name in place of Coke or Pepsi and the logo will always make the connection for you, regardless of the name. There are plenty of ideas out there, and the concept is a winner.  Make your brand accessible and something that fans of yours can connect and identify with, and you drive more people to your product.

Negotiate with a group of companies who would rather farm the process out to someone else, and you could launch a firm that just does this.  Let’s see how long it takes for someone to pick up this idea.  🙂 Onto tomorrow’s thought.